Results tagged “Education” from Houston Photographer - Aric C. Hoek
I just finished reading a book by Seth Godin called Meatball Sundae. For me, Seth is a marketing Guru, and without a doubt I will be reading his book a few more times to make sure that it all sinks in. At the very least I am now an avid reader of his blog.
Welcome to the new age of marketing. If you own your own business, read his book. Run, don't walk. Get a copy now.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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The moment is here, now. I’ve worked hard to achieve a goal. Others have sacrificed to help me on my way. A lifetime of education, and a year of competing against some of the finest photographers I know, to achieve a goal, to earn the title “Photographer of The Year”.
It may seem trivial to others, but to me, it’s a really big thing. It’s part of my personal definition of success.
But now that the moment is here, there is a danger. A danger of just soaking it in and letting the moment pass, when there is serious work to be done. It would be a shame to just sit back, and let the moment pass without taking full advantage of it.
Here are my plans…..
1) Contact every wedding planner in the city of Houston, and make sure that they have they are all aware who the 2007 Photographer of The Year is, and give them the opportunity to pass this information on to their perspective clients.
2) Contact all of the best wedding facilities in Houston, and make sure that they have they are all aware who the 2007 Photographer of The Year is, and give them the opportunity to pass this information on to their perspective clients.
3) Join a national organization of Wedding Planners, and make sure that they have they are all aware who the 2007 Photographer of The Year is, and give them the opportunity to pass this information on to their perspective clients.
4) Contact Nikon, my photo lab, the companies that sponsored the awards, and anyone else I can think of, and ask if they would like to create a link to my site. This more than likely will not happen, but I might have a better chance if I pre-write an article to submit for them to post on their sites.
5) Generate a new page on my site displaying the award.
6) Higher a company to submit a press release locally, and nationally.
7) Change my business cards.
8) Change all of my advertising.
9) Change the graphics of our booth for bridal shows.
10) Change the signature of my email, blog entries and The Weekly Escape.
11) Send out an announcement in The Weekly Escape.
Finally, if you have any ideas on how I can use this opportunity to further promote Solaris, then I would love to hear from you, either in a comment to this post on in an email.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
2007 Photographer of The Year
713-524-3303
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I knew that when I graduated college I wanted to be able to photograph absolutely anything with some level of professionalism. Someone could ask me to photograph a car, a building, food, or an executive, and I wanted to be able to answer with a resounding “YES” to the opportunity.
At Salem State College I began to study commercial photography, and my skills were really put to the test. Two years later I found myself in Florence, Italy taking advanced black and white classes as well as some beginning cinematography. I finished my college career at Northern Arizona University studying under Dr. Gene Balzer pushing hard to learn additional commercial photography skills. I finally graduated in 93’ earning a BFA with an emphasis in photography and a minor in business.
After graduation I worked for three different photography studios in two different states before I found my self on the Gittings team. After Gittings I managed the digital department of one of the largest and most respectable professional photographic labs in the state.
All of that education is put to the test each week at each wedding. For a wedding photographer it all comes down to one moment. There’s no tomorrow. There are no retakes. Put up or shut up. And after each wedding is over, you find that you are only as good as your last image, regardless of your history and education.
I have no idea how many weddings I have been lucky enough to photograph, but I find I still can’t get enough. Every wedding I walk into I approach with the attitude that I’m getting ready to take the best picture of my life. All I need to do is just find it.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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Captured 8/18/08.
Beth and I will be out of the studio starting today at 2pm until Wednesday morning. I am leaving to attend a continuing education conference and trade show in San Antonio hosted by the Professional Photographers of America. I go to multiple shows each year, but I always make a point of attending this particular one. I have scheduled myself to attend 12 different classes. Needless to say I am very excited! http://www.imagingusa.org
Beth will be going down to League City representing Solaris at a small and intimate bridal show hosted by Butler’s Courtyard. She will be back in the studio on Wednesday morning.
So, the best way to get a hold of me between 2pm today and 9 am on Wednesday will be through email. I am sure that I will be posting images from my trip from my hotel room, so stay tunned.
Aric C. Hoek
The Master of Shadows
Houston Photographer
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My goal is to build a great photographic team. A team with very little turnover. A dependable team. A respected team. I am in need of a full time photographer, T-F 9-5, and weddings on weekends.
One associate photographer is needed and will be provided with a desk, an Apple workstation, phone, Solaris email address, business cards, and access to a complete Nikon camera system with backup equipment to photograph their weddings with. Associates will be paid $1000 per wedding photographed. I estimate that with our current marketing plans in place, an associate will be able to photograph 25 – 30 weddings a year, however this number could be higher or lower. There is just no way of knowing. Obviously though, it is in the best interest of Solaris Studios to keep their photographers shooting as much as possible. Once an associate has achieved two years of services he or she will be offered a percentage of the wedding albums sold from their weddings as further incentive / advancement.
Please continue reading if you are interested in the position....
