Recent News / Update

I have been so busy as of late, which of course is a good thing. Today I am writing from a hole in the wall BBQ restaurant in Sugar Land. I am sitting here enjoying a nice sandwich as I am about an hour early for a Bridal session that is to take place down the street.

Some small things are happening in my little photographic pond as of late. Liz, my new assistant is coming along nicely. I put a camera in her hands at my last wedding and I am looking forward to reviewing her images. I will make sure to post one here on the blog. She is scheduled to start full time in June. Beth and I are very excited.

About a month ago a writer for Photo District News called me at the studio for a phone interview. The conversation lasted for about 30 minutes. Yesterday there was a follow up call as they are getting ready to release the article and had some follow up questions. PDN has both a magazine and a web site. It is my understanding that the article will only be available on their web site. Either way, I am excited to read it. Once I find it, I will post a link. There is no internet access here at… you know, I am sitting here and I can not see one item that says the name of the restaurant. Well, wherever I am, they do not have internet access so I can not check to see if the story has gone live or not. http://www.pdnonline.com

I am taking a risk with my advertising. A change of strategy. I have not renewed one of my periodical ads. As I am sure you are aware, a magazine ad is not inexpensive. Quite the opposite. As a responsible business owner, it is my job to track how well our ads are working (cost per lead) so I can make educated decisions on whether or not to continue specific ad placements. That being said, I have dropped one of my ads. These advertising funds will now be used to take select professionals in the wedding industry to lunch in an effort to build lasting relationships and a stronger referral base. My guess is that will be money well spent. My first lunch invitation goes out tomorrow to Bell of The Ball. Wish me luck!

Aric C. Hoek – The Master of Shadows
Solaris Studios
713-524-3303

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