January 2008 Archives
I just finished reading a book by Seth Godin called Meatball Sundae. For me, Seth is a marketing Guru, and without a doubt I will be reading his book a few more times to make sure that it all sinks in. At the very least I am now an avid reader of his blog.
Welcome to the new age of marketing. If you own your own business, read his book. Run, don't walk. Get a copy now.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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There is no perfect wedding album, there are only perfect wedding albums.
Watch this video and you will understand why Solaris offers it's clients seven different packages, with 6 different albums to chose from, consisting of four different styles of album design.
By embracing the diversity of our customers, we can provide a better service.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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I wanted to share a few individual portraits from a session I did yesterday in the studio. I have been using a new photographic process as of late that allows me to highly manipulate my backgrounds.
You would think that it is done with a green screen as a background… but it isn’t.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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I was just surfing around and I found this interesting bit of writing today.
http://klearcoat.blogspot.com/2008/01/my-hardest-class.html
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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Another very busy day here at the studio. We received just over 400 leads from the bridal show last weekend, and we just sent out an email to all of them!
I sent out this week’s Weekly Escape.
Plus, today I was able to accomplish something that I have been trying to find time to do for quite some time. I sent in an application to Trade Mark “The Master of Shadows”! It is going to take about 6 months to hear back, but at the time I send in the application, no one in the US has submitted a trade mark for that tag line.
Keep your fingers crossed!
Now it's back to album design.
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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Well, it’s time to get back to work! The holidays are over, and we just finished the largest bridal show of the year last weekend. Don’t get me wrong, that bridal show was nothing but work…. And fun. But when I say time to get back to work, I mean the work of producing wedding albums and the such.
I am so pumped up for 2008! The business is growing by leaps and bounds and I have just hired my second employee! With any luck, she will be able to help with my album and wedding production.
I have been getting quite a few requests, five to be exact, to keep up with the blog. I never realized I had so many readers! I plan on making a huge effort with my writing, and if my new employee fits in, I will have more time to do just that. I do have to admit that I enjoy blogging. It really allows me to vent.
I was in Florida for the past few days, at the PPA convention. I took just over 10 photography classes and I was loving every minute of it. Continuing education is a big thing with me, and my customers benefit the most from it.
OK. I am off to put a wedding online and get two albums to the binder today. After that I have a consultation and then I am off to a board meeting for the PPGH. I'm Librarian this year, which means I get to read all the photography books I can get my hands on.
2008 is going to be the year of education for me!
Houston Wedding Photography - Aric C. Hoek, the Master of Shadows
713-524-3303
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